UK & Ireland Sales & Media Mission
July 10-14, 2017
Trade: London & Manchester, UK; Dublin, Ireland
Media: London & Glasgow, UK; Dublin Ireland
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Detailed Itinerary - Trade Track

UK & Ireland Sales Mission 2017 - Trade Track

Monday 10th July


Delegates arrive for breakfast briefing - Radio Rooftop, ME Hotel

336-337 Strand, London WC2R 1HA.   +44 (0) 207 395 3421

Dress code will be California business casual

8:15am - 9:00am Welcome Breakfast - juice bar, teas and coffees, breakfast buffet on terrace
9:00am - 10:30am Official delegate briefing and Q&A
10:30am - 11:30am Mindfulness Sessions and London History Tour on rooftop
11:45am Delegates depart on foot to Product Manager’s Meetings 
12noon - 12:20pm Explore the setting of Somerset House before trade guests arrive 
12:30pm - 4:10pm

Product Managers Networking and Table top sessions

Somerset House Terrace, Somerset House, Strand, London, WC2R 1LA  +44 (0) 207 845 4651

Dress code will be California business casual

Trade audience: 25 product managers

4:10pm California networking session with wine & nibbles
5:15pm Champagne Transport from venue to Design Museum (London Bus) 
6:45pm - 10:00pm

‘California: Designing Freedom’ VIP Event at the Design Museum. 224-238 Kensington High St, London, W8 6AG

+44 (0) 20 3862 5908

A chance to see The Design Museum’s highly acclaimed Designed in California exhibition, part of a recent partnership with Visit California. Guests will hear from the curators and learn about California’s tools of personal liberation

Trade audience: 100 key Product & Marketing Managers and key decision makers

10:00pm Board coach to return to delegate hotel

Tuesday 11th July

At leisure Breakfast on own at hotel (included)
8:15am VCA UK staff to meet delegates at hotel and depart to airport via pre-arranged coach
9:30am Arrival at airport and check-in
10:45am - 11:55am Recommended flight - CityJet Flt No. WX113 (LCY-DUB)

Delegates to be greeted are Dublin airport and transfer on pre-arranged coach to Teeling Whiskey Distillery for Irish Market overview afternoon 

Teeling Distillery, 13-17 Newmarket, Merchants Quay, Dublin 8, D08 KD91

+353 1 531 0888

Dress code will be California business casual

1pm Lunch





Market Overview: Irish Travel Trade Industry and Media update

Distillery Tour

Depart for The Marker Hotel, Dublin

Check into Hotel

Time to freshen up for the evening

5:45pm Depart for evening event - organised in taxis outside front of hotel 


6:00pm - 7:00pm

7:00pm - 10:30pm

10:30pm 'til late USA ‘Summer Soiree’

Location: The Shelbourne Hotel, Dublin 27 St Stephen's Green, Dublin

 +353 1 663 4500

Dress code will be business attire and cocktail dresses

Drinks reception and formal networking

Dinner and Speeches

Near-by after-party option or delegates make own way back (taxi/uber)

Wednesday 12th July

8:00am - 9:00am Breakfast on own at hotel (included)
9.30am Delegates check-out, load luggage and board coach to the VCA Recovery Brunch
10:00am - 12:00pm

Visit California’s Recovery Brunch – Zozimus

Centenary House, Anne's Lane, Anne Street South, Dublin, D02 AK30

+353 1 536 9640

Dress code will be California business casual

Audience: Trade industry guests, plus 10 – 15 x media nationals, freelancers, bloggers  

Sweep away the cobwebs from the previous night and enjoy informal networking with key Irish contacts



Recovery brunch ends. Free time to explore the city

Delegates board coach and depart for the airport 

2:30pm Arrive at airport
4:00pm - 5:10pm Recommended flight - Aer Lingus Flt No. EI3326 (DUB-MAN)
5.45pm Delegates board coach and transfer to hotel
6:15pm Check into hotel – The Principal, Manchester
7:00pm - 10:00pm

Visit California’s Travel Agent Showcase

Location: The Whitworth Art Gallery, Oxford Rd, Manchester M15 6ER

+44 (0) 161 275 7450

Dress code will be California business casual 

Trade audience: 70 travel agents

- Welcome drinks reception followed by California inspired buffet dinner 

- Agent roadshow training 22 X 8 min appointments

- Closing drinks reception

Thursday 13th July

At leisure


Breakfast on own at hotel (included)

Taxis to Old Trafford

10:00am - 1:00pm

Product Manager Event 

Location: Old Trafford – Home of Manchester United Football club, Sir Matt Busby Way, Stretford, Manchester M16 0RA

+44 (0) 161 868 8657

Dress code will be California business casual 

Trade audience: 15 product managers

1:15pm Return to delegate hotel to collect luggage
2:15pm Depart hotel for train station
2:30pm Check in and travel back to London in style in a First Class carriage booked exclusively for the Visit California delegation.
5:05pm Arrive into London
5:15pm Delegates board a coach and transfer to hotel



Check-in to hotel – ME Hotel, London

Delegates to board coach to CRATE

7pm - 9pm


Consumer event with Beer52

Location: CRATE, Hackney Wick,  7, The white building, Queen's Yard, London E9 5EN

+44 (0) 20 8533 3331

Dress code will be casual

Audience: 75+ consumers, industry guests and beer writers / bloggers 

Guests speakers from California breweries for an evening to celebrate the California craft beer and brew-club Beer 52’s recent partnership with Visit California on their Ferment California take-over

Coach back to ME Hotel, or option to explore East London’s nightlife! 

Friday 14th July

8:00am - 8:45am


Breakfast on own at hotel (included)

Meet in Lobby of ME to transfer to Tower of London


Visit California’s Travel Agent Showcase

Location: New Armouries – Tower of London, St Katharine's & Wapping, London EC3N 4AB

+44 (0) 20 3166 6226

Dress code will be California business casual

Morning & afternoon sessions with buffet lunch

4:30pm Delegates board coach for return transfer to hotel and downtime and freshen up
7:00pm Depart for dinner 

Farewell supper – Bunga Bunga

167 Drury Ln, London WC2B 5PG +44 (0) 20 7590 3602

Make own way back